The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It Los Angeles Times Best Fiction of 2017 For Blood and Money illustrates

For Blood and Money illustrates why it’s so hard to bring new drugs to market

and Maggie Nelson

Scarlet Benoit's grandmother is missing

In this magisterial

a masterful tale of ambition

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It Los Angeles Times Best Fiction of 2017 For Blood and Money illustratesISBN 13: 9781637745038 Publisher: BenBella Books, Inc. Publication date: 03 19 2024 Pages: 256 Sales rank: 961,411 Product dimensions: 6. 30(w) x 9. 31(h) x 1. 00(d) From two of the worlds leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Todays customers think less about products and more about brands, no matter